Illustration for Impossible | DISH Network Commercial

I recently had the opportunity to work on a very exciting, collaborative project with the friendly folks at Impossible – a highly creative production company in Denver, CO. They were working on a commercial spot for the DISH Network and looking for an illustrator to create some illustrations for a large storybook which would be used in production. The book is read by Atlanta Falcons NFL future hall-of-famer, Tony Gonzalez and tells the story of an evil football fairy who tricks people into paying more money to watch football games. Clearly, the “kids” (adult NFL fans) are very upset, but the evil fairy cannot outsmart Tony Gonzalez (thanks to the DISH Network)!

I was thrilled to be a part of this project:

The creative process included character designs, storybook and storyboard reference, many roughs, and color studies.

Character sketches:

FairyCharacter

The smushed fairy (who meets an unfortunate demise), was also printed and mailed out as a bookmark promotion for DISH customers.

FairyCharacterRound6

Family/Football Players:

characters

Spreads:

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